Hi, I’m Jessie, mum of three and founder of The Baby Bag

When my husband Paul and I started our own busy little family, we were surprised at the lack of infrastructure that existed to support busy parents like us.

Armed with the determination to revolutionize parenting as we knew it, we launched The Baby Bag in 2015. Everything you and your baby need, delivered to your doorstep. No traffic. No trolleys. No tantrums!

Now, a few years (and thousands of deliveries) later, we’re excited to introduce a new service option which aims to save you even more time and energy, so that you can spend it doing things that matter to you most... find out more here.

Happy Parenting x

Thebabybag ourstory 1
Supermarket vs baby bag

How does it work?

Create your bag
by choosing from New Zealand’s widest range of nappies, wipes, formula and food.

Schedule convenient deliveries
and one of our friendly drivers will bring your bag right to your doorstep each week.

Edit your bag as your baby grows
Bigger nappies? Fewer bottles? Chunkier food? No problems!

Skip a bag whenever it suits you
We’ve got flex appeal, because we know you need it. Enjoy no minimum term or tricky fine print.

Here’s what our customers are saying...


"Life changing for us, a newborn and a busy toddler. Nappies, milk and now mini meals... delivered by a friendly (quiet!) driver. We change Ari's meal flavours to suit and nothing is ever a problem for Jessie and her team. Highly recommend."


"We’ve been getting a delivery for almost a year now. Team Baby Bag have supported Molly through changing nappy sizes and a fussy, developing palate! Thanks guys. I don’t know what we’d do without you."